Projects that shipped.
Four case studies. Real clients, real decisions, real outcomes.
Ironwood Materials
Ironwood had grown by acquisition and ended up with three distinct visual identities under one roof. We built a brand architecture that worked for all three and a holding company identity to lead them.
New brand unified three subsidiaries under one cohesive visual system for the first time.
Solstice Coffee
A specialty coffee roaster out of Tuskegee with a product that deserved better packaging. We built the full brand identity and a packaging system that communicates origin, quality, and the story behind each roast.
Packaging redesign resulted in a 42% increase in trial purchases within 3 months of retail launch.
Meridian Health Network
Meridian needed their patient portal redesigned. The old interface was functional but confused patients and created call center volume. We ran a full UX audit, rebuilt the flows, and delivered a design their development team could implement.
Patient portal satisfaction score improved from 3.1 to 4.7 out of 5 post-redesign.
Veldt Architecture
A boutique architecture firm that had outgrown its 10-year-old identity. We built a new system that reflected the precision of their work and the ambition of where they wanted to take the firm.
Won best regional architecture firm identity at the Alabama Design Awards 2023.